billabong

may you feel a mother's wrath...

once upon a time there was a mother with a fine young son.  well, as they are wont to do, the boy grew and changed.  the son turned into a teenager with some headstrong ideas about fashion.   he was fortunate enough to land a sufferable job tending to thousands of chickens.  said mother felt no small degree of compassion for the labours suffered to earn some disposable income for the pursuit of burgeoning fashion identity.  so what has the mother so agitated? 
branding
branding touches all our lives.   i admit, i don't want just any old uncle's burger, i want A&W's uncle burger.  if the girls are going to wear a dozen pairs of flip flops this summer i want to head to Old Navy.  and at the fine age of 52 i have given up the battle on price over brand for ketchup.
fashion branding
seems to have infiltrated the gray masses of our children, not to mention blowing out the light on individuality.  i resent that.
as a parent i have figured out when to pick my battles.  a teen spending excess money on a bob marley 'muscle' shirt rates low.  i even drove him to town for that one.  after all, there was a rumour afoot that the marley line was ending.  what?!  a shortage of 'supply'? 
so on a sunny happy laundry day i was less than pleased to pull this one out of the wash...

shall i zoom in?

do you see the source of my angst?

the weight of double branding has torn holes in his beloved overpriced

BILLABONG X BOB MARLEY

'muscle' shirt.

So,

back to a mother's wrath.

It is not mindless.

It has energy.

It is solution driven.

behold.

THE WRATH

goodbye billabong

and

surfs up

on affordable OOAK vintage.

 

(branding is bad.  double branding is off the charts wrong.)